The Best Winter-Ready Brow Gels on the Market

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You know the cliche: if eyes are the windows to the soul, eyebrows must be the frames. So show them off! To do that, put down the tweezers and pick up some brow gel.

If you haven’t added brow gel to your makeup routine yet, you’ve come to the right place. Brow gel is like mascara for your brows, giving them definition, (sometimes) a bit of color, and keeping them in place, even through a windy, wintry day. It even looks like mascara, with a mini tube and wand. Brow gel is ultra easy to use too: Simply brush the gel in the opposite direction of hair growth to deposit the pigment (if there is any—some are clear!), then brush in the direction of hair growth to smooth them into place.

Scroll on for five of our favorite brow gels. It may be just the beauty product to up your makeup game in 2022.


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anastasia brow

Anastasia Beverly Hills Clear Brow Gel — $22.00

No one knows eyebrows better than Anastasia. Oprah trusts her with her brows, and so does Kim Kardashian, Michelle Obama, and Jennifer Lopez. That’s endorsement enough to use her clear brow gel, which is made with a soothing chamomile recipe that’ll condition your brows as it gives them an oh-so subtle glistening look. Best yet, they’ll stay perfectly in place during winter’s whipping winds.

benefit gimme brow

Benefit Cosmetics Gimme Brow+ Brow-Volumizing Fiber Gel — $24.00

If your brows never quite recovered from the tadpole eyebrow trend, or if you simply have some sparse patches to fill in, opt for this brow gel with brow-volumizing fibers. The tiny microfibers create natural-looking brow fullness, which we could all use. It’s available in six hues, meant for all kinds of hair colors.

brow gal

The BrowGal Clear Eyebrow Gel — $20.00

Beholden to your eyebrow pencil, but still need a little something to keep your brows in place? This clear BrowGal gel works perfectly with pencils and powders, or with naturally defined brows. (Whoever has those, lucky you!) One coat gives a light hold, or you can add a second coat for a more serious hairspray-like hold for extra blustery winter days.

jason wu

Jason Wu Beauty Wu-Brow Everlasting Love 24 Hour Eyebrow Gel — $14.00

This Jason Wu brow gel has a “set it and forget it” appeal, since it’s waterproof, smudge-proof, and transfer-proof. With a swipe of this gel you can have perfect brows all day long, no matter how sweaty your gym session gets, or how windy the weather is. It’s available in three colors: light, medium, and deep.


Milk Makeup KUSH Fiber Eyebrow Gel — $20.00

For a natural, fuller look with natural ingredients, like hemp-derived cannabis seed oil, nab one of these Milk Makeup eyebrow gels. It’s available in eight colors, so you’re sure to find a spot-on color match. The brush is small, so you can shape and define with precision, then go about your day knowing your brows look impeccable.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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